Moen's Mission – Rubenstein Supply Company

Mission Moen

Mission Moen is our promise to protect and preserve the world’s most precious resource — from the water that runs through our faucets, to the streams, rivers and oceans of the natural world.

We created Mission Moen to help protect and preserve water, so we don’t have to imagine a future without it. Since 2020 we’ve helped save over 178 billion gallons of water through our product innovations alone. Changes like that are how we plan to save 1 trillion gallons of water by 2030, all while helping you enjoy it more.

Oceans cover over 70% of our planet’s surface and are home to incredibly diverse creatures and otherworldly beauty only found in nature. Yet 88% of our oceans are masked by harmful plastics.

That’s why we’ve committed to reclaiming and repurposing 2,000 tons of ocean plastic by 2030.

Renewing, refreshing and revitalizing our life source — our oceans — that’s the difference we can make together through

Turning The Tide

We’re giving ocean plastic new life by incorporating maritime plastic fibers into components of our products, like our Verso showers, wallmount tub fillers and M-Core Valves. This World Oceans Day, we’re proud to say that we’re on track to exceed our goal thanks to our product and packaging innovations.

Our Path To Conservation

Water Conservation

*Since launching Mission Moen we’ve set the goal of saving 1 trillion gallons of water by 2030 through our water-efficient and Smart Water Network products. And with your help, we can save more each day.

Repurposing Ocean Plastic

By using ocean plastic in our products, we’re on track to exceed our goal of repurposing 2,000 tons of ocean plastic well before 2030.

Save Water Seamlessly

At Moen, we design for water to celebrate its power and beauty, but also to protect the water of tomorrow. Enjoy beautiful experiences with water while effortlessly saving more each day with our water-efficient products. And with our Smart Water Network products, you can conserve water from the palm of your hand by tracking your water usage through the Moen Smart Water app.

Smart Faucets

Smart Leak Detectors

Smart Irrigation

Giving Ocean Plastic A New Purpose

Anywhere from 500,000 to 1 million tons of fishing nets are discarded or lost in the ocean each year. With the support of our recycling partner, we’re giving some of that ocean plastic new life by incorporating recovered and recycled maritime plastic fibers into components of our products.